The Thousand Guineas onslaught is broadening.
New products are now being targeted at different levels in the consumer chain.
At one level are Shorthorn burgers, recently released into Brisbane’s Jubilee Hotel. A chance to enjoy not just another Angus burger.
Then there are Shorthorn Shortloins, a new product gracing the upmarket Sofitel Hotel.
Moo Moos, Brisbane and Gold Coast, have joined the restaurants offering Thousand Guineas Beef.
JBS advises that Shorthorn cube roll will feature on the menu at the RNA Steakhouse this year.
Every breeder needs to buy-in and make this project a long-term winner. Leaving it to everybody else is not an option.